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The Mindshift® We Help You Turn Innovation Into Inspiration Learn more Get in touch

Slide Creativity → Innovation → Competitive Advantage “If you can dream it, you can build it” - Walt Disney

We are a boutique consulting firm with an unconventional approach to innovation management and innovation culture. We work with business leaders of SMEs as well as global corporations to leverage the innovative and creative potential within their organisations. Our work results in a dramatic improvement of performance, innovative output and the overall betterment of workplace culture.
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1 Creativity to Innovation Breakthrough innovation is driven by the power of creativity, foresight and effective execution. Our experts can help you activate and integrate creative thinking and execution into your company’s DNA. 2 Individual Approach Every company and every leader is unique. We will work with you to develop a distinctive innovation strategy to hit and exceed expectations. 3 Leading Transformation Real transformation starts with the transformation of the mindset. We will assist you to eliminate road blockers and maximize your company's true potential to master the next curve.

What do you want to achieve?
Results and Outcomes
Maximize Your Potential We will help you detect and eliminate expensive and inefficient processes while also improving leadership performance. Learn More Innovation Leadership We will equip you with the right frameworks, tailored for your specific needs to transform your company into a lighthouse of innovation. Learn More Master Disruptive Tech Our experts will assist you in making disruptive technologies work for your business, creating new opportunities for growth. Learn More Form a Creative Culture We support transformation projects with leadership and internal community building programs that maximize your company’s creative potential. Learn More

The Founders

Seda Röder
Seda RöderFounder

Seda Röder is an unconventional musician and leadership expert for innovation management and creativity culture. Her background on international music stages as a performer and composer as well as her teaching experience at Ivy League universities such as Harvard and MIT (Massachusetts Institute of Technology) constitute the foundation of her insights in creativity and innovation. Ms. Röder is an exceptionally eloquent public speaker and builder of communities such as the Sonophilia™ Network; a global think-tank for creative leadership and cross-industry collaboration. At The Mindshift™, she provides leaders with tools to reinvent their innovation process, to utilise their assets effectively and to integrate innovation into their company’s DNA.

Dr. Matthias Röder
Dr. Matthias RöderFounder

Dr. Matthias Röder is an expert on intellectual property and technology management with a special interest in uses of artificial intelligence and blockchain in business. He is the CEO of the Karajan Institute as well as a board member of the Karajan Foundation. In 2017, Dr. Röder founded the Karajan Music Tech Conference to explore future opportunities at the intersection of different industries, music and media. Furthermore he co-founded the Sonophilia™ Network for Creative Leadership. He holds a PhD from Harvard University and is an alumnus of the Mozarteum University Salzburg. Moreover, Dr. Röder is a sought-after speaker and a lecturer who has taught at Harvard University, at the Change & Innovation Management Program at University of St. Gall, and Salzburg University.

Slide Get in Touch The Mindshift
Anton-Hochmuth-Str. 6, A-5020 Salzburg
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